Brand: ESKU
White rice is rice with the husk removed and then polished. They can be divided into imported and local varieties. Jasmine markets a wide range of white rice to cater to the needs of the various income groups. The overall market size of the Malaysian rice market stand at about RM5 billion per annum. This includes all the rice types. Of this market size, the local white rice category commands a hefty 60% of the volume. The leaning of consumers towards the local varieties reflects the level of comfort they have on local white rice which are cheaper because its pricing is regulated by the government.
SKU: Y2026
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Welcome to GT Mart E-Store. GT Mart is one of the Fast Growing, Fast Moving consumer goods companies in Malaysia. We offer variety items from groceries, household items, daily essentials and general items. Think Grocery, Think GT Mart.

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